A strong marketing strategy is required to grow professionally within your current career ladder, transition to a new job or increase effectiveness and perception in the current role. That strategy should include:

• Identifying the kind of job, organizational level and compensation that you are seeking
• Knowing your gaps as well as your strengths and developing your plan to address them
• Developing resumes, letters, white papers, etc. that promote your skills, experience and potential
• Creating a formal and informal verbal presentation that is consistent with your resume, personality and communication style
• Researching industries, trends, companies, products, services and people
• Developing a plan, schedule and timeline to implement your marketing strategy
• Networking to develop strategic connections, increase knowledge, and deepen perspective
• Applying for opportunities through job websites, company websites, professional organizations, networking and print media
• Utilizing social media and professional organizations to identify opportunities, needs and relationships
• Planning and implementing the follow up actions to deepen relationships, increase perception, open new doors and land that job